Content Marketing Samples
The many hats I have worn while creating content in the world of digital marketing range from syndicate content to paid media campaigns to email to print advertisements. Here are a few samples from yours truly!
SEO Articles
&
Webpages
Wrote SEO-rich blog articles and web pages, conducted keyword research, and tracked ranking improvements.
Landing Page Creation
Crafted impossible-to-ignore landing pages that drove clicks, conversions & conversations.
Print Advertising
Wrote copy and designed visual components for print ads, brochures & newsletters.
Social Media Marketing
Ran multiple social media accounts, from writing snappy captions to creating original content to managing multi-channel campaigns to tracking engagement metrics (Meta, X & TikTok).
Website Copy & Optimization
Optimized existing websites for improved UX and SEO, developed brand messaging & wrote new webpage copy.
Graphic Design
Created on-brand marketing graphics with tools such as Adobe and Canva. Tried to be funny.
Email Marketing Campaigns
Wrote copy from headline to CTA to sign-off, developed email templates & tracked engagement and clickthrough rates.
Photography
Somehow, a writer was employed as a full-time photographer with zero experience - twice. Folder here.
Editorial Calendar Management
Created content calendars informed by seasonal and evergreen trends, event promotions, and audience intent for B2C and B2B agencies, SaaS companies, and in-house media production teams.
International Content
Thank goodness that German Minor didn't go to waste. Tailored paid media content for localized international markets across the EU and Asia
My Travel Instagram
A passion project travel IG that has little to do with travel influencing and all to do with the stories worth sharing, experiences worth having & inspiration that is waiting for anyone travelling internationally.
Performance
&
Analytics
Owned SEO performance, tracking KPIs and driving organic growth.
