Content Marketing Samples

Crafted impossible-to-ignore landing pages that drove clicks, conversions & conversations.

Wrote copy and designed visual components for print ads, brochures & newsletters.

Ran multiple social media accounts, from writing snappy captions to creating original content to managing multi-channel campaigns to tracking engagement metrics (Meta, X & TikTok).

Optimized existing websites for improved UX and SEO, developed brand messaging & wrote new webpage copy.

Created on-brand marketing graphics with tools such as Adobe and Canva. Tried to be funny.

Wrote copy from headline to CTA to sign-off, developed email templates & tracked engagement and clickthrough rates.

Somehow, a writer was employed as a full-time photographer with zero experience - twice. Folder here.

Created content calendars informed by seasonal and evergreen trends, event promotions, and audience intent for B2C and B2B agencies, SaaS companies, and in-house media production teams.

Thank goodness that German Minor didn't go to waste. Tailored paid media content for localized international markets across the EU and Asia

A passion project travel IG that has little to do with travel influencing and all to do with the stories worth sharing, experiences worth having & inspiration that is waiting for anyone travelling internationally.